Valentine’s Day, the time to love and cherish our loved ones and also the time for businesses to come up with new marketing strategies. Marketing strategies depend on a number of factors, they depend on the type of business that you own (small, medium, and large), target audience that you are trying to please, goals that you wish to accomplish (sales, engagement, customer retention, and so on), and the most important which is your overall spending capacity or what is commonly known as your budget. There are various ways to do marketing and what’s the best way depends on your expectations from your business.
In today’s Valentine’s Day Special blog, you will learn 4 marketing strategies you can employ in your business in order to mark Valentine’s Day and uplift your brand’s image. So, without any further ado, let’s get started.
Introduce new launches
If your business is launching a new product but looking for the right time for a great launch then Valentine’s Day is your saviour. Valentine’s Day is indeed the right time to introduce new products or their variants. Let your clients enjoy free samples of your new launches. However, to make this marketing strategy work, you need months of planning for research and development to manufacture and supply the products. You can even launch a new service of your business to lure new customers or clients.
Provide exciting limited period offers
Limited period offers is an excellent marketing strategy to follow if you want (actually, you obviously want) to have more sales. More sales mean more money so it is a good idea to come up with limited period offers, like 80% discount on shopping above £1000, £100 off to all couples, and so on.
Organise contests and announce lucky winners
The best way to get more engagement and perhaps sales are by organising interesting contests to attract your customers towards your business. It is also a great way to get in touch with your old customers and remind them to use your services. What’s a contest without winners getting superb prizes? Well, you should come up with amazing Valentine’s Day prizes, like gift vouchers, dinner set, corporate stationery items (you can get customised stationery design services in the UK at affordable rates as well), scented candles, gift hampers, tickets for a couple trip, best couple award, couple spa vouchers, teddy bears, and so on. 😊
Creating buzz is an important marketing strategy. Your customers and clients need to know what special is your business offering on this lovely day. Let your target audience know about the offers and contests through social media posts, emails, and text messages.
Another marketing strategy often ignored is to revamp your corporate logo to give your business a boost. You can get an affordable logo revamp from the best logo design company in the UK.
Author Bio: Hi, Olivia Ellis. I am a graphic designer and a professional blogger. My blogs focus on new trends in graphic designs.